Recent Blog

Increase Customer Acquisition and Retention through Employee Engagement

A lot of attention is paid to marketing strategies, channels, and tools with little consideration given to the “front-liners” or the human aspect

Thought Leadership: How You Can Guarantee Effective Consumer Campaigns

Giving consumers communications options and adjusting subsequent communications based on their response is the secret to consumer marketing communication effectiveness..

Using Social Media Data to Anticipate Crisis

Unexpected crisis can be devastating for organizations; it could take years for some to recover while some others may never bounce back

Adoption of digital technology yields a win-win for marketers and customers

The rise of digital technology has provided brands with the opportunity to deliver products and services efficiently and improve convenience for their customers.