A Six-Step Go-to-Market Strategy Formulation DIGITS6 is Cogniko’s flagship digital go-to-market strategy fomulation process. A sixstep methodology that starts with market context and ends with a clear execution road map.
FIELDPANELSTM is our high quality invitation-only online panel. The tool provides leading companies in Africa and those that have African customers in developed markets with valid, efficient, and timely consumer intelligence. Powered by one of the leading online panel platforms (MicroPanel), FIELDPANELSTM addresses the challenges declining response rates and difficulty of reaching difficult to locate audiences.
ACTIVEPULSE is our integrated, cross-channel, interactive dashboard. This sleek, user-friendly, marketing-technology platform delivers the accountability for your customer, marketing, and consumer activities and behavior. ACTIVEPULSETM can also incorporate customer-tracking data from OPINIONSPROTM incorporate to provide a holistic marketing investment, behavior, and perceptual dashboard.
OPINIONSPROTM is our enterprise survey and analytics tool. Powered by Survey Analytics’ superior enterprise platform, OPINIONSPROTM meets the needs of the most complex online market research projects. Functionality like, branching, randomization, and piping are all simple point and click programming tasks. For the complex research project that requires the next level of programming, a proprietary custom scripting module that allows for unlimited possibilities in survey programming backs the system.
Budget allocation remains a key challenge for advertisers and marketers. Many rely on approaches such as historical spend, share of current or planed revenue, or competitive comparables. Not any more with the deployment of SPLITTSTM. This methodology applies an empirical econometric optimization curve that helps identify the ranges of optimal marketing spend as well as broad budget allocation for each key channel. These allocations are informed by the objective metrics you are working to optimize.
Marketing investments need a business case and quantified goals to evaluation progress and success. Cogniko’s FALLCASTTM tool provides this solution using a waterfall forecast approach. FALLCASTTM is an analytics solution that projects performance outcomes and scenarios based on estimated budgets, inputs, as well as assumptions in order to estimate key business outcomes such as acquisitions, conversions, sales, and ROI.
Marketing, digital, or social media impact and ROI are constant requirements of the most demanding and accountable clients. The effect of cross-channel and lagged media effects makes the attribution of channel investments relatively difficult. This challenge is what LIFTTSTM solves. LIFTTSTM is a combination of econometric and survey based methodology that helps untangle the relative contribution and value added by each channel.
We understand that business challenges are rarely project based, but integrated and complex. CoMPSTM is Cogniko’s Corporate Membership Program that provides unlimited yearly access to our entire solution suite for a flat fee.CoMPSTM is not a tool but a unique bundled service offering.
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