Looking for ways to ensure your marketing investment deliver an incremental return on investment? We apply rigorous quantitative methods that ensure marketing effectiveness and success.
Recent advancements in technology have increased the potential of analytics. More data, better and cheaper storage options, stronger computational power, distributed and shared processing capabilities, and more algorithms make it easier to apply analytics to large problems and derive answers from data – in every industry.
At COGNIKO, we see these three categories – data, discovery and deployment – as iterative steps of the analytics life cycle. Regardless of the scope or scale of your project, it should include all three steps.
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